Lead UI and UX Designer for Kids Health Clinic Website
Research • UI Design • UX Design • Prototyping & User Testing • Web Development
Brand Identity
Kids Health Clinic, based in Balmain, is a boutique medical practice specialising in infectious diseases and general paediatrics. The clinic provides expert care to little patients in all kinds of ways – from coughs and colds to more serious treatments. Not to mention some much-needed peace of mind for their families too.
We created a visual identity that is professional, bright and playful. The colourful geometric shapes speak to the kids, representing abstract bacteria, organisms and antibodies under a microscope.
Website Design
The clinic briefed us to design a new website supporting online bookings. Parents will be able to quickly view real-time availability, book their appointments, pay online and reschedule with a click.
The Design System
Colour Palette
We designed a colour palette that aligned well with the company's brand and vision. These colours work together to bring out brightness and playfulness in children.
Typography
The typeface chosen for was Sofia Pro which gives an impression of modernism, harmony and roundness. A friendly and versatile typeface that has been carefully crafted and designed. It provides a variety of weights and great readability on all devices.
Graphic Elements
We designed a set of graphic elements using simple geometric that speak to the kids, representing abstract bacteria, organisms and antibodies under a microscope.
